Growth Hacker Marketing
Growth hacking is the most popular trend in the world of marketing and may not be as popular today as it used to be. Growth hacking has become a buzzword in marketing circles, but many still don’t know what it is and how it works. Get to know the growth hacking, implement it, and it could be one of the biggest trends in your marketing career.
Growth hacking is marketing in the sense that it ultimately aims to encourage more people to use a particular product or service. Growth hackers do not see themselves as those who do something or build something out of a product, but as part of the marketing process. They don’t see it as “marketing,” but as something to do or incorporate into your product.
Growth hackers are much more than marketers, as Sean Ellis christened the specialists in a 2010 blog post about startup marketing. They are experts, not necessarily marketers, who focus exclusively on strategies related to the growth of the business. As marketing guru Neil Patel makes clear, growth hackers are no substitute for marketers; they only aim for growth and growth that is scalable. Unless just one person is labeled a growth hacker, all employees must see themselves as responsible for growth hacking, as they have in the past.
While finding ways to reach new audiences sounds like marketing, growth hackers are taking the extra step of exceeding expectations. While traditional marketing involves spending through predetermined channels, a growth hacker has no preconceived ideas about the impact of his or her marketing strategy. Growth Hacking argues that growth is achieved through the use of creative marketing strategies, rather than traditional advertising and sales tactics.
Growth hacking marketing tactics are indeed the best marketing practices, and that is the difference. That’s not to say that marketers can’t adopt the principles of growth hacks, though, just that they haven’t clearly adopted the idea that it’s not marketing as usual. Another way to look at growth-hacker programs is that the marketing focus shifts from attracting audiences to creating products that attract audiences. Growth hackers are also honing their tactics to orchestrate a funnel that maximizes growth. There is no “normal” marketing strategy for a growth hacker, but there is a difference between a traditional marketing approach to marketing and the “growth hacker” approach.
I would say that the Groupon man did not use growth hacking to grow to 180 million users, but growth hackers do not need to use a virus loop. Not everyone who calls himself a growth hacker can really claim that “growth hacking” is just that. It’s about the growth they achieve, and that’s what the growth hacks are about, not the marketing strategy.
To be clear, a good growth strategy must use a combination of inbound marketing and growth hacks. To successfully shape growth, a growth hacker must have the skills of a data-driven marketer, not just a marketing consultant.
Where growth hackers rely on technical skills, growth marketers are customer-obsessed corporate strategists. However, the vast majority of people think that the growth of hacker marketing is a practice that has no relevance to people, products or services.
I recently read a book called Growth Hacker Marketing by Ryan Holiday which, although it is a few years old by technological standards, has many concepts and ideas that could be applied to any business, from a service company to a financial adviser or customer you serve. Even if you don’t think you’re a growth hacker, Ryan Holiday’s Growth hacker marketing is a great read and will be the final book on growth hacking, as they say. Personally, I cannot help thinking that there are many different types of growth hackers, because I have done some growth hacking in my own service companies and believe that different methods and approaches can be used for different niches. If you want to be a professional growth programmer, growth strategist or even just an entrepreneur, you should read this book.
Ryan explains the steps that hackers are taking to grow their businesses, and explains these steps for companies that have used growth management to scale their businesses. I think this is one of the best books about growth hacks out there and definitely the most important book on the subject.
In Growth Hacker Marketing, he explains why traditional marketing efforts are not the most effective and shows you what you can do. He writes a book that defines new techniques that can be integrated into your marketing plan to expand your user base.
As you may already know, the term “growth hacking” was coined by one of the most famous growth hacks of all time, Mark Zuckerberg. He coined it to describe a person whose true north is growth, and he is a master of this concept by literally writing the ultimate guide to growth hacking.